State lottery, Advertsing Puff
Thomas Bish was so famous and successful that a book on his life was entitled.
"The First Adman: Thomas Bish and the Birth of Modern Advertising."
This book tells the story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself.
Bish's promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons.
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